Get Your Brand Visible By Designing Promotional Products

Marketing and branding shouldn’t have one focus. While getting yourself seen on and creating sales through the internet has increased over the last decade, the physical world should not be ignored. Although the return of investment from print advertising has declined, branding through promotional products is still an effective approach for getting seen. Instead of adding your logo and name to any common product, however, consider the items used to promote your business. The items displaying your logo should be moderately associated with your services or products, or they should be general use products that nearly everyone will need.

Finding the right product depends on your industry, as nearly all items can be transformed through an imprinted logo. If your business sells garments, for example, don’t go with paperweights displaying your name. Instead, consider an industry-relevant product such as, in your case, garment bags for traveling.

General products, however, can also make an impact, too, but the product displaying your logo should be one nearly anyone can use. Tote bags, mugs, and pens, because of this, are some of the more popular promotional products for all businesses.

While being industry-specific or all-around useful helps with getting seen, part of branding involves a recognizable image. When thinking about the logo displayed on all products and the color of the products themselves, choose shades that can be instantly identified with your brand. Creating promotional products is not an occasion to be unique. Instead, you want to create an item that everyone will quickly associate with your company or organization.

A third factor to consider is the consumer. Who are you targeting? While many promotional products go to the public, your employees or customers can also display your product. For the general public, consider promotional products that can be quickly and easily be distributed. For your employees or customers, think about items that will be useful on a daily basis.

Personal Productivity Tips – 3 Ways to Improve Personal Productivity

For today’s busy professionals, productivity is everything. With deadlines looming, product launches coming at us left and right, and a never-ending list of work to complete, it’s absolutely essential to get that work done at the right pace, with the right mindset and to the right level of quality.

There are hundreds of methods out there to improve personal productivity, but all too often they involve sacrificing work quality or lifestyle to achieve. These three tips are completely different.

They’re not about churning out bad work at breakneck speed, they’re about maximizing work speed and quality.

Personal Productivity Tip #1: Use mini to-do lists to boost output.

Sometimes you need affirmation and confirmation that you’re getting work done. By writing simple to-do lists for yourself, you can give yourself a visual confirmation of the amount of work that you’ve achieved, and clearly lay out what you still need to complete.

Try it for yourself — simply make a short list of items on a piece of paper and tick them off as you complete each milestone. Try to keep each list under five items, for too many will cause you to procrastinate and put off work.

Personal Productivity Tip #2: Work at your peak hours.

Sometimes we just don’t feel like working. For some people, there’s a daily cycle of activity, work quality, and personal motivation.

Instead of trying to change these behaviors, it’s often best to work with them. Find your peak working hours and work within them to maximize your productivity and output.

Personal Productivity Tip #3: Don’t use too many tools.

There are hundreds of tools out there that promise to increase personal productivity, but very few of them really do.

Sure, you may speed up some aspects of your work, but more often than not you end up investing too much time in the tool to see any benefit.

Pick and choose your productivity aids carefully, and don’t invest too much of yourself in the assistance of productivity tools.

The Sales Page to Product Secret Makes Product Creation Easy

Stumped on product creation?

Have a rough idea bouncing around in your head but not sure what information should be included?

Try this simple method for product ideas, getting through the outline process and final creation.

The way it works is when you have a general product idea in mind you sit down and create the sales letter before you make the actual product. I know you’re thinking this process is backwards from the norm, but I promise you, it’s okay!

This can really work wonders when you’re stuck at the beginning phases of creating a product and can’t find the momentum to get started.

Your sales page will help you flesh out a product as you think of the problems your new item can help solve. It will also act as a very handy product blueprint. Since you haven’t actually made the item, you are free to put in anything you believe will make it an outstanding value to your customers.

Don’t overly stress over the process. Don’t try to make it perfect.. just get things to a point where you can now start fleshing out your info product following the sales letter.

You can use each of your bullet points as topics or chapters to be expanded upon when you do the actual product creation. Remember that you will not be bound by the sales page you make. You can change the features of your product just by modifying the sales page. Your blueprint will then be ready to guide you through step by step till the end.

Here’s another tip:

Get the sales letter up with a subscription form instead of a buy button and send traffic to it from your existing list or through another source such as PPC.

Tell your visitors this particular product is pending release and if they are interested they can subscribe to an early bird alert list. To sweeten the deal offer them a special discount for signing up.

And one more powerful tip:

You may want to make the form extra informative by adding a feedback box where they can leave content ideas. A simple line such as “What information would you like to see included in this product?” can help you further refine the final deal.

If they’re truly interested they will subscribe to the notification list for the product release. If you get no interest then you’ll know not to pursue that particular project.

I wouldn’t suggest you use this for everything you do, but it does have its place. It can give you direction and very valuable feedback when needed.

There may be times when you get a small amount of signups, but not enough to warrant continuing with your idea. If this happens, do not leave those who signed up hanging in the wind. Send them a thank you email and a special gift for their time and feedback. This makes the experience a win-win deal for them and you.